Coloreel’s technology for thread dyeing reduces water consumption by 97%

Coloreel provides significant environmental benefits for the textile industry.The company's sustainability operations are now quantified and third-party verified.

Coloreel uses one single white thread to create millions of colors and intricate patterns.It unlocks new design possibilities, while providing environmental benefits.By dyeing a 100% recycled polyester thread in real time, water consumption is reduced by at least 97% compared to traditional dyeing methods.In addition, the technology significantly reduces thread waste.

"When Coloreel launched its ground-breaking technology for digital thread dyeing, the aim was to streamline an embroidery industry characterized by slow processes, difficulty in creating complicated designs and an excessive use of resources.”, says Mattias Nordin, Sustainability Manager at Coloreel.The company has now published both a complete life cycle analysis (LCA) and an environmental product declaration (EPD) in the international database Environdec.Both documents are verified by a third party,the Swedish consulting company Miljögiraff.

50 times less wastewater

On average 215 trillion liters of water per year are consumed by the textile industry.We’re proud that Coloreel-powered embroidery machines can drastically reduce wastewater from thread dyeing.A comparison between Coloreel’s technology and one of the world’s leading thread manufacturers shows that traditional thread dyeing produces 50 times more wastewater than Coloreel’s direct dyeing does.

Through the documentation, a comparison can be made between Coloreel's technology and one of the world's leading thread manufacturers.Their public sustainability report shows that traditional thread dyeing produces 50 times more wastewater than Coloreel's direct dyeing does.

“We have known for a long time that our technology gives a significant environmental advantage.Having it verified by an independent third party is of course important for our continued work.But for us, that’s not enough.We are currently focusing on further reducing the amount of energy and ink used in production", says Mattias Nordin,Sustainability Manager at Coloreel.

Reduced thread waste

The embroidery industry produces an enormous amount of waste; thousands of reels of thread being dumped because they are no longer the right colors, huge warehouse spaces being used to store all these threads,and a large logistics operation to order and transport them.

With Coloreel, people only produce what you need.Coloreel instant coloring technology lets you dye one reel of recycled white thread to any exact color – during the embroidery.You get instant access to millions of colors that are CMYK, RGB/HEX and PMS compatible and at the same time you’re eliminating the need to house an abundance of obsolete threads.