Beauty economy ignited 2015 PH VALUE

It is just like a magic that Xingcheng， a typical industrial city， could transform into the one with innovation and cultural richness through swimsuit industry in a short time. This just confirms the point that nobody can go back and start a new beginning， but anyone can start today and make a new ending.

Xingcheng swimsuit figured in the show

On March， 15 local swimsuit enterprises exhibited 2015 PH VALUE as a team， which occupied nearly a hundred square meters， and presented outstanding swimwear & beachwear brands， such as SANQI， Shu Man， PLAYBOY， seaswim， kdilon， Jaonifer， JABERNI， VICKI.VICKI， QI HAI， DIEZI， and COOCLO.

This edition means a lot to Xingcheng city. For Xingcheng， the March show welcomed the largest number of its related enterprises over the years. Besides， it was the first show after Xingcheng pavilion had been promoted as one of a hundred key clusters in Liaoning province， and Chinas Top Ten Industrial Clusters awarded by China National Garment Association （CNGA）. “It was a great chance for audiences to know better about swimwear/ beachwear in the city， and to promote the influence of “Xingcheng swimwear” both at home and abroad as well.” Mr. Shi Wenguang， Huludao Municipal CPC Standing Committee， and the Municipal Propaganda Department， expressed his feelings to the reporter on the exhibition.

To seek opportunity in swimsuit

As the saying goes， opportunity favors the prepared minds. With the recession of petrochemical， nonferrous metal， energy， mechanical and shipbuilding etc. traditional pillar industries， Huludao City seeks tomorrow in Xingcheng swimwear which has a good industrial foundation， more than 10 billion yuan annual output， and occupies one third of national market.

Mr. Shi noted， “Archimedes once said， ‘Give me a ful- crum， I can lever the earth. While swimwear industry works just as the fulcrum to Huludao and Xingcheng.” With a long coastline， Xingcheng owns 14 natural swimming beaches and rich city-resources， which have created a favorable condition for swimwear growing.

To melt innovation into culture

As a branch of the global apparel structure， swimwear， following closely the trend of swimwear extending from the sport field to the casual， has developed quickly.

According to authoritative estimates， 70% of the global swimwear production will be contributed by China. Small articles may they seem to be， swimwear industry reveals a huge market. In recent years， remarkable phenomena have been witnessed： domestic independent swimwear brands have emerged vigorously， the vertical industrial chain is getting more and more sophisticated， horizontal support and ancillary industries have gradually reached a mature level and marketing channels have started to take shape.

Given the above analysis， China International Swimwear Exhibition has been successfully held for four years. And Mr. Shi believes that China International Swimwear Exhibition is becoming the most authoritative， the most professional and the largest annual international exhibition in China.

By Zheng Ran