A Chinese chili oil at NY Fashion Week 中国“老干妈”登上纽约时装周

张依固

“老干妈”，凭着自身独特的风味，已成为一个国际认可的中国品牌，并且以一种别出心裁的方式登上了今年的纽约时装周，大展异彩，引领一股新的潮流。

1.entrepreneur n. 创业者;企业家

2.strategy n. 策略;计策

3.meme n. 模因;模仿传递行为

4.generate v. 产生;引起

5.synonymous adj. 同义的

The 71-year-old founder of a Chinese chili oil company has made it big. The photo of her face has been stuck on clothes selling for 120 US dollars at the Opening Ceremony store in New York City. Tao Huabi， a Chinese entrepreneur， best known for the Laoganma chili oil， has become synonymous with the brand itself. Her face which is displayed on every bottle of Laoganma chili oil has also been taken as a meme in China.

According to a 2017 Forbes estimate （估计）， Tao is worth more than 6.8 billion yuan （around one billion US dollars）. Founded in 1997， the Laoganma Foodstuff company generated 3.72 billion yuan （around 544 million US dollars） in income in 2016， helping lift the economy in Guizhou Province， which is one of the poorest provinces in southwest China， according to Xinhua News Agency.

Loved not only by Chinese locals， but also by non-Chinese consumers， the chili oil once was sold on the expensive goods website Gilt for six US dollars a bottle in 2012， roughly eight times the price in China at that time. There's also a fan group on Facebook with over 1，700 members. Most discussion is about how they consume the chili oil every day. On April 6， Thai Princess Macha Chakri Sirindhorn， also a chili lover， visited the Laoganma Foodstuff company during her seven-day trip to China.

The Opening Ceremony store is a strategy from Tmall， the Alibaba Group-owned

e-commerce platform， to help Chinese designers gain popularity in the US. As the part of the company's efforts to cultivate fashion talent and introduce creative culture in China， the Chinese online shopping giant kicked off the Spring/Summer 2019 New York Fashion Week by creating a “Tmall China Day” event.

At this season's New York Fashion Week， Tao's chili oil was invited to be featured as a Chinese symbol by Alibaba. Representing symbolic Chinese brands， Yunnanbaiyao， as well as mineral water company， Kangshifu， were also invited.

Laoganma， a Chinese chili oil， is loved by Chinese and non-Chinese 1.__________. And the 2. __________ of Tao Huabi， who is 3. __________ of Laoganma， was stuck on clothes at the Opening Ceremony store in New York. In addition， Tao's chili oil was invited to be 4.__________ as a Chinese 5.__________.

Ⅰ.Important phrases in the text

1.make it big 走紅

2.be stuck on 被粘在……;迷恋上……

3.take sb/sth as 把某人/某事看作是……

4.kick off 踢开;使开始

5.be featured as 被塑造成……

Ⅱ.Complete the following sentences in correct forms with the phrases given above.

1.Each applicant must ensure that a photo __________ his or her résumé， along with an entry fee.

2.Few students does not __________ college entrance examination __________ a life-changing opportunity.

3.The king was __________ an incapable and evil person by the author.

4.In short， you must __________ your own job if you don't plan to go on to graduate school.

5.In order to __________ around the world， this product must have its own characteristics and a steady stream of innovation.